How to Use Whitepapers as a Marketing Tool and Thought Leadership Asset
Whitepapers are no longer just internal documents or product explainers — they’re powerful tools to drive awareness, build authority, and generate leads. At FLUIDS,…
Independent journalist / essayist
Reporting on cities, work, and belonging.
I am Mara Venn, a journalist interested in the ordinary places where public life takes shape.
I report through patient conversations and close observation, making room for complexity and for the people whose names rarely make it into the headline.
Cities and public space
Work and care
Memory and belonging
From the notebook
Note
A brief observation from the places where reporting begins.
A new Note will appear here when it is published.
Latest writing
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Story
Beat / read
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How Corporate Films Help You Win the Right Clients, Not Just Views
Many businesses invest in sleek videos — and still don’t get the clients they hoped for. Why? Because most corporate films are made to…
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The curious case of content writing in the era of LLM
Prefix: When Machines Started Writing It started as an experiment. Large Language Models (LLMs) like ChatGPT, Claude, and Gemini began as tools to assist…
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The Rise of Data-Driven Storytelling
How Brands can Turn Numbers into Narratives Most companies are sitting on a mountain of data. But very few know how to use it…
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How to Prepare for an AI‑First Future
A Strategic Playbook for Leaders In a recent publication from Boston Consulting Group, leaders were presented with a clear set of steps to prepare…
Correspondence
Thoughtful reporting begins with attention.
I am available for assignments, collaborations, and conversations about cities, work, and belonging.